Job Application Covering Emails

August 28th, 2010

If we're not posting a letter, why does it matter?

It appears, even with the wealth of information available for jobseekers, that many do not realise that their application‘s covering email really does matter!

It is your first chance to make a winning impression and it is particularly important when your application is going directly to a hiring company.

As most applications are made via a website these days, what follows is my idea of a succinct online covering email.

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1. Address it correctly

Recently I have seen applications starting with “Hi there”, “Dear Sirs”, “Brad”, “attached CV”, “n/a”, “Please contact me directly…” and “Holds Tier 1 UK Work Permit”. As my name shows on the posting all I could think was “oh dear!”.

If you can see who posted the role, use their name! Start with “Dear First Name” or if you wish to be more formal “Dear Ms Surname” (for women, if you don’t know, use Ms for ease). If you do not have a name, start with “Dear Sir or Madam,”.

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2. Start your opening line positively and not with I.

The best one I received simply stated “Please find attached my profile for consideration for the xxxxx role.”

My favourite is similar, simply “Please find enclosed my CV in application for the xxxxx as advertised on your website”

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3. State briefly the skills that you have that are a match to the role.

I think this is where most get it wrong. You want your CV opened and read so this part needs to be short, sharp and inviting. Something like:

I note in your advertisement that you are seeking an applicant with xxxx, yyyy and zzzz experience, I have attained those skills while working as gggg, at hhhh Company, and feel that my experience would be an asset to this role. I would also like to highlight my experience at jjjjj which I feel would transfer well into this opportunity.

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4. A note of how to contact

I would welcome the opportunity to discuss my experience and potential suitability further and can be reached on 07123 456 789.

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5. Finish it courteously

Kind regards or Best regards or if you wish to be more formal Yours sincerely,
Your name

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6. Check your spelling!

Like I do with my posts, spell check it, re-read it and then read it again ensuring it is 100% accurate.

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Covering letter or emails are as important today as they have ever been, even in this world of instant communication. They should be written with thought and due care to ensure a positive reaction.

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A side note: I’d like to thank Majella Wilkins, founder of Return2WorkMums, for giving me the inspiration to put this into a blog post – it certainly got me back from my summer blog hiatus!

Interview Faux Pas

July 31st, 2010

At the Social Media in Recruitment Conference earlier this year I had the good fortune to meet Elkie Holland, Director of Prospectus IT Recruitment, and hear how they are embracing the power of social media to grow their business.

Elkie has put together a video which she will use to coach her candidates during the interview process. She received these real life answers from a variety of HR and Recruitment professionals and then strung them together into a script.

Sure it is light-hearted and aims to alleviate stress…. but it’s also a little disturbing!
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I would love to hear some of the worst answers you’ve received in interview.

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Does it pay to know people?

July 4th, 2010

Those who have read my blog before will have heard me rave on about the importance of being connected and making the most of the ease of Social Networks to get in touch and stay in touch. But does it really pay to know people?

I think so and word of mouth and a positive reputation have certainly been good to Winning Impression yet every so often I am amazed at how being known can make a difference.

Recently I was teaching a client to source candidates on LinkedIn and we were seeking a professional with a particularly niche set of technical skills. As it happened, the ideal candidate was within my own 1st level connections so I dropped him a line. When he replied I was surprised to hear him say “I have received lots of interest recently but the only reason I came back to you is because I know you”.

I was stunned (and quite chuffed ;-) ) because I thought when someone was looking for a new job that they would get back to everyone!  He explained that he is just too busy working to ring all the recruiters back. I’m glad he called back because he is now interviewing.

Then my mate Parker called, urgently needing someone for a project and did I happen to know anyone who would fit the bill. I did, I called my friend, she’s just finished a contract and now she’s interviewing for the role. Score two!

I’m not acting as a recruiter, I’m just me and I’ve ended up feeling warm and fuzzy at being able to help two people I know, like and trust.

Parker works for a company called mypeoplebiz and their business revolves around the ethos that “It pays to know people!”, the inspiration for this blog. They want people to feel great about helping a friend, colleague or contact but also to give them the opportunity to receive a financial benefit.

mypeoplebiz are a multichannel recruitment platform bringing together employers, candidates, referrers and recruitment agencies. They take advantage of social media too.

Without wanting to sound like I’m delivering a sales pitch, I like their idea.

The benefit to a hiring company is that they can encourage word of mouth with a financial incentive and fill their vacancies more cost effectively than solely using a third party recruiter. It also gives companies an alternative to using Social Media to recruit when time and deadlines are tight.

The benefit to you and me is that we can potentially earn some extra revenue by referring people we already know. It definitely reinforces the idea of getting out there, building a positive reputation and getting known, liked and trusted.

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They’re the first company I have seen pull the power of word of mouth into an efficient recruitment channel but if you know of others I would love to hear about them.

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Great corporate style for women, under £100!

June 25th, 2010

When you’re looking for work budgets can be tight but the good news is, according to our guest blogger Flavilla Fongang, that everyone can look great with whatever budget they have. The important thing is to know what works for you and what doesn’t.

3 Colours Rule tips:

  • Get yourself multipurpose clothes that can be worn with different items. For example a black jacket works with trousers, a skirt or a dress.
  • Don’t forget to accessorise!
  • You’ll usually find great deals in places you don’t expect, vintage shops, markets and more.
  • Don’t hesitate to ask friends and relatives who have a great sense of style where they shop.
  • Subscribe to the newsletter of brands you like to hear about their deals and new arrivals.

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We set Flavilla the challenge to find great suits and corporate outfits for under £100! These are her great results:



New Look outfit for £108, a smidgen over budget but worth it!

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New Look outfit for £98.

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Jacket & dress from Warehouse, £80 and shoes from the Discount Shoe Store, £15.

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Far left, dress from Next £60 or team this Warehouse dress with an ASOS jacket for £80.

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Two suits from Next for just £80 each.

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Finally, two suits from Freeman, the one on the left £65 and the other £79.

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So it’s easy to turn up to an interview looking the part and make a great Winning Impression!

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Flavilla, will be back with some tips for the boys soon!

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Finally, a search function on LinkedIn group discussions!

June 23rd, 2010

I love LinkedIn! I spend quality time on there, have met and connected with many great people and regularly enter into conversations that have helped grow my business.

However, I have always found it disappointing that there was not an easy way to search the discussions within groups and especially job postings, well that was….until now!

There are so many features in LinkedIn’s first major transformation of their groups interface since they launched the discussions section, in late 2009, that it’s better to let them tell you in their own words.

It’s great for Jobseekers to find roles and great for hiring Companies to locate candidate’s conversations.


What do you think, a change for the better?

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Tips for delivering a successful interview.

June 20th, 2010

Tips for success from our guest blogger Flavilla Fongang

For some people just the thought of having an interview is stressful. Are you the type of interviewee who sweats, speaks far too fast, doesn’t articulate, stutters uncontrollably and has the shaky hands of Frankenstein?

These physical reactions simply happen because we focus on the negatives by picturing in our mind all the things that might go wrong. It could also be the fact that we feel uncomfortable and the only thing in our mind is to finish the interview as quickly as possible so we rush to say what we have to say.

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Delivering a successful interview is much easier than you think. There are many different techniques that will help you and why not try the following technique, the power of projection. It is simply about focusing your mind on the positives rather than the negatives of an interview.

Picture yourself giving a powerful and captivating interview, you are relaxed, smiling and looking at your interviewer. You are speaking at reasonable speed and your interviewer is nodding at your comments and taking notes.Now that your mind is set, practise in front of the mirror; speak clearly at an average speed, observe and improve your gesture and facial expression.

Preparation is key! So rehearse at least twice before the day of your interview and ask friends and/or family to be your interviewer.

Good luck!

Flavilla Fongang, founder of 3 Colours Rule

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Flavilla Fongang is the founder of 3 Colours Rule, the image consultancy for women and men. She created the 3 colour rule style concept to make looking good and feeling great easy to achieve.

3 Colours Rule is a fast growing image consultancy in London, working with women, men and corporations who want to portray a successful image to achieve better results. They help their clients look and feel better than they ever thought they could. 3 Colours Rule offers personal styling, wardrobe makeover, colour analysis, personal shopping services but also online dating and corporate image services.

Flavilla has a positive and bubbly personality, is an efficient image coach, and has a highly energetic and motivational approach. She has worked with top business people and has a great understanding of style and the fashion industry.

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Flavilla will be offering our Jobseekers tips and ideas for success.

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Are we being judged for the company we keep?

June 5th, 2010

The places I can be in when I am inspired to write a blog! Working hard during my Spinning class, a new tune started and I kept hearing the words “Get Connected”. Actually, if I’m honest, I thought the singer was saying “Get Knackered”, which seemed more apt, but on checking I was assured that it’s a song called “Get Connected” by Midnight Juggernauts. Well anyway, it got me thinking….

Yesterday, I was speaking with job seekers at Skillscentre Bucks about using Social Media, in particular LinkedIn and Twitter, to network effectively and find hidden jobs. We were discussing the ways to “get connected” and interact appropriately when a member gave an example of being judged incorrectly because of a photo, that someone else had added, on Facebook.

Outside of work, this gentleman is a member of a professional British shooting team and the photo on Facebook was of the team after a professional event. He went into the interview and was hit with “I see you’re pro gun” and, needless to say, he was not offered the job. In my humble opinion, he was probably saved from working for a company that would not have been a good fit but when you’ve been looking for work for a while each knock back can be hard to take, whether the company is suitable or not.

So are we being judged by the company we keep?

I’ve heard stories of people not being offered roles due to the inappropriateness of their profile picture or losing a job because they panned the organisation online but this appears to be worse.

Do I lose a job offer because she's my mate?

If I look around my connections and my friends, included are one of my best mates who loves going roo shooting (pictured), a goth, a rather pierced and tattooed aeroplane engineer and an eclectic mix of people who all add value to the world.  Should I be judged that my husband sings with a German rock band who all wear monks attire? Frankly, no. Yet, if you did not know me you could see the pictures of all these people in my Facebook profile and pre-judge.

So have we taken this too far?

According to Socialized HR, “a survey, funded by Microsoft and conducted in December 2009, by Cross-tab Marketing Services, found that 70 percent of HR and recruiting professionals in the U.S. had rejected job candidates due to what they found regarding those individuals online”. On the basis of that finding, Socialized HR have actually developed a tool to make it easier for HR professionals to drill into our Social Network information. So the judging could get worse!

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So what should a jobseeker do? Avoid networking altogether and miss out on a potential opportunity or network but with an awareness of what could happen?

Personally, I have found it extremely beneficial being connected to my network on LinkedIn, Twitter, Facebook etc and I would rather be on there, monitoring my reputation with the available free tools, than not.

But what do you think?

The iPad Bandwagon

May 29th, 2010

Queuing for an iPad

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Only a technophobe would have missed the coverage of the release of the iPad, to the UK market, yesterday morning. I heard from my trusty techie-toy-addicted friend who was filling me in with snippets of information, from his place 205th in the queue on Regent Street, via his Facebook iPhone app!

Of course, I found the banter from his friends more amusing than his actual acquisition of an iPad but that’s another story.

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So after queuing for hours, and star-spotting, what did Mr Mac-Nut (identity hidden for fear of being lynched) think of his new toy?

He reported that it worked out of the box, the quality of the display was superb, that the photos are displayed brilliantly and it does what it says on the tin. He thinks it will useful for work because some of the applications are better to use on the iPad  e.g. Mind Manager and, obviously, web browsing on a bigger screen is better.  He doesn’t like the necessity to use Safari though. What the iPad is perfect for is for someone who doesn’t want a laptop but wants to be able to surf the Internet and play music without the fuss.  Things that the iPad can do, such as act as a photo frame, are limited by the fact there is no landscape dock for it, only portrait.

Mr Mac-Nut rated it 6/10.  Worth the money?  No, not at the moment, it will be worth the money when it matures a bit more and there are more apps for it.

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So what about its uses for recruitment?

Well Harvey Nash were in the prestigious position of being the first recruitment company in the world to launch an iPad application, which is for their Online Appointments Magazine. Their CEO, Albert Ellis stated “Harvey Nash has long recognised the importance of developing relationships with our candidates and clients online, and increasingly we are seeing this is happening beyond traditional websites”. Very forward thinking of them but it does help that they have thousands of requirements and deep pockets.

So if your budget does not stretch that far, how else can you convince your CEO to buy you one? What about potential uses in interview? It could be good to woo the Gen Ys to your firm. How hip, cool & happening (do they even use that term?!) will your company look when it brings out the company branded iPad and shows a video tour of the offices and interviews from your current employees?

Ok maybe not so convincing but I am amused by this example of thinking outside the iPad box.

Mount Recruitment are using one to try and attract new business. Their website says “Anyone submitting a qualifying vacancy via thier website form will be entered into the Ipad Competition. Every qualifying vacancy filled will be eligible to receive a new Apple Ipad once the candidate passes the rebate period.”

In seriousness, one thing that you will not want your company to overlook is the candidate experience when using your website.  Is your recruitment page on your website iPhone or iPad friendly?

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I hope that you add your ideas of potential iPad uses within recruitment. You never know, it may help another Recruiter convince their FD that they simply must have one!

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Conversing not broadcasting…meaning?

May 21st, 2010

Having attended many Social Media Marketing & Recruitment events I understand that “Social Media is about conversation and is not about broadcasting” but in this new world of using Social Media in a job search does the average Jobseeker know or understand that?

The Evian Babies are a great example of the difference between Traditional Media (broadcasting) and Social Media (conversation).

This was an experiment for Evian and was designed exclusively for release on YouTube. It was hoped that cute babies doing cool moves may become a hit and would go viral by being passed on and on. The idea being that if you are sent a video recommended by a friend you will then be far more likely to watch it, watch it by choice and possibly pass it on.

The video was well liked, went viral and has entered the Guiness Book of Records as the most viewed online advertisement in history!  Just in case you weren’t one of the 45 million worldwide to have seen it….

So as a Twitter user how do you get your Tweets passed on, by choice, to a captive and interested audience?

Compare these two Twitter feeds (click on the picture to enlarge it).

The first is an example of broadcasting. Though the hashtag has been used well in this stream the constant repetition is poor form. It appears to be fed from another site and it appears that opportunities to enter into conversation are being missed.

The second example is a great Twitter stream from Jonathan Krass @myhrjobsearch Jonathan excels at conversation on Twitter He re-tweets, comments on articles and shows plenty of appreciation to his followers.

Special mentions to @James_Mayes who wrote a great blog, Tweeting for Work – The Good, The Bad & The Ugly,  that led Jessica Miller-Merrell @blogging4jobs to make comment, who I then contacted hoping that she may know a great Tweeting Jobseeker and she kindly suggested Jonathan Krass @myhrjobsearch. Thank you all!

On getting in touch with Jonathan he swiftly offered help and thanked Jessica for the introduction. I know who I would  call if I heard of a suitable role!

So are you standing on a street corner shouting out your message hoping someone will listen or are you entering into conversation, offering advice and assistance, and becoming known, liked and trusted?

SlideShare is a hidden gem

May 17th, 2010

I’m currently showing Stuart Ross, a talented Senior Project Manager, how to use Social Media to find Hidden Job opportunities and we decided to do something a little different and include SlideShare as well. Thank goodness we did, it’s a hidden gem!

SlideShare is, in their own words, “the world’s largest community for sharing presentations. A business media site for sharing presentations, documents and pdfs. SlideShare features a vibrant professional community that regularly comments, favorites and downloads content. Content also spreads virally through blogs and social networks such as LinkedIn, Facebook and twitter. Individuals and organizations upload documents to SlideShare to share ideas, connect with others, and generate leads for their businesses. Anyone can view presentations and documents on topics that interest them. The site is growing rapidly with over 25 million monthly visitors.”

For a company looking to recruit, I think it is definitely worth some of your time because there are a staggering number of CVs to be found! It’s free and it gives you an insight into the candidates personality, which is more than a black and white Word CV can convey.

We were convinced to create a PowerPoint CV when the search (CV and “Project Manager”) brought back 694 results. It allows a jobseeker to express some personality and it can be included on their LinkedIn profile using the SlideShare application, helping them standout from the crowd.

So this is our presentation on SlideShare and we look forward to hearing your thoughts on how we did!